PORTFOLIO
UMI DATA DASHBOARD TOOL
Supported outreach, promotion, and advertising efforts for the most successful event campaign at the research institute, driving record engagement for the UMI Data Dashboard Tool. Through targeted digital strategies and optimized campaign execution, the event achieved unprecedented participation and visibility, solidifying it as the institute’s most impactful event to date.
Grant Promotion
Led a successful outreach campaign for the Catalyst Grant Program, generating a record number of applicants. Through strategic digital marketing, targeted outreach, and data-driven promotion, the program reached a broad audience. This initiative, a collaboration between the Urban Institute and the Microsoft Justice Reform Initiative, empowers nonprofits to use data and technology to address racial inequities in the criminal legal system. By maximizing visibility and engagement, the campaign significantly expanded the program’s impact in advancing justice reform and racial equity.
NOVA WEBSITE REDESIGN
Over the course of two transformative years, I spearheaded a comprehensive redesign of our college website. As the project lead, I embraced the challenge of modernizing every aspect of our online presence, from user experience to visual aesthetics and technical performance.
From the outset, I collaborated closely with stakeholders, including faculty, staff, students, and administrators, to understand their diverse needs and perspectives. Through extensive research, user surveys, and usability testing, I gained invaluable insights that guided our strategic decisions throughout the redesign process.
With a keen eye for design and a commitment to accessibility, our teams crafted a fresh and intuitive interface that reflected our institution's identity while prioritizing usability for all visitors. Leveraging the latest web technologies and responsive design principles, we ensured seamless functionality across devices and screen sizes, empowering users to engage with our content effortlessly.
Program finder
Embarking on the journey to create a dynamic and user-centric program finder application, we collaborated with across various teams to revolutionize how students explore and access information about courses, degrees, and certifications. Understanding the importance of empowering students in their educational pursuits, we embarked on a mission to develop a solution that would streamline the search process and provide comprehensive details at their fingertips.
Through extensive research and user feedback sessions, we gained valuable insights into the needs and preferences of our target audience. We set out to design an intuitive and feature-rich application that would serve as a one-stop destination for students seeking information about academic programs.
Leveraging cutting-edge technologies and best practices in user experience design, while seamlessly integrating existing databases and systems, ensuring real-time updates and accurate information retrieval.
Events Calendar
In the pursuit of enhancing community engagement and facilitating seamless event management, our team embarked on the creation of a robust and dynamic events calendar. Recognizing the importance of providing users with easy access to up-to-date information about upcoming events, we set out to develop a solution that would not only meet but exceed their expectations.
Giving Day
The Web Services Team and I worked with the Marketing and Communications Department to promote “Giving Day” at the college. The NOVA Educational Foundation embarked on a remarkable 24-hour virtual fundraiser dedicated to advancing NOVA student achievement. With unwavering support and enthusiasm from our generous community, we achieved extraordinary results, raising over $53,000 to champion student success and address the evolving needs of our college.
Agency Campaign
Through strategic marketing initiatives and targeted outreach efforts, we shined a spotlight on the myriad ways in which our college makes education accessible to all. From flexible class schedules and online learning options to financial aid programs and scholarships. We want to empower individuals to pursue their academic aspirations without compromising on quality or affordability.