Angela Manning

experienced professional

leadership & Management
web development & ANALYTICS
marketing & Advertising
MULTIMEDIA & DESIGN

About

Creative and results-driven professional with 15+ years of experience in marketing, web development, and project management. Passionate about turning ideas into effective strategies, blending creativity with data-driven insights. Experienced in analytics, reporting, and advertising strategy, with a strong ability to simplify complex information and drive meaningful results. A collaborative problem-solver who thrives on innovation and finding smarter, more efficient ways to make an impact.

LEADERSHIP & Strategy

Solution-Driven
Strategic Thinking
Inclusive Motivator
Adaptable Innovator
Effective Communication

Creative &TECH skills

WEB DEVELOPMENT | DIGITAL DESIGN
HTML5 | CSS | JS | REACT.JS

WCAG | ADA & 508 | ARIA | JAWS
ADOBE CC | INCLUSIVE UI/UX | FIGMA

MULTIMEDIA & VIDEOGRAPHY

Marketing & analytics

Google Analytics 4
Analytics & Advertising
Looker Studio & Tableau
Google Ads, SEMrush
LinkedIn Campaigns & Salesforce

development & CMS

BOOTSTRAP 5 | SASS/SCSS | JQUERY
CASCADE CMS | FOUNDATION
VISUAL STUDIO | GIT | GULP
DRUPAL & WORDPRESS
RESPONSIVE TESTING 

project & workflow tools

BASECAMP | TRELLO |  JIRA
AIRTABLE | GOOGLE WORKSPACE
MICROSOFT OFFICE | AGILE METHODS
CONTENT WRITING | DOCUMENTATION

KEY Contributions

Urban Institute

Digital Advertising & Outreach Strategy
Led LinkedIn and Google Ads campaigns to drive targeted traffic to the website, increasing engagement and outreach effectiveness.

Performance Analytics & Reporting
Developed internal progress reports to track project milestones and created funder reports to support strategic fund allocation.

Interactive Looker Studio Dashboards
Built dynamic, real-time dashboards that enabled cross-functional teams to update and visualize key performance metrics seamlessly.

Website Security & Optimization
Assisted the web team in diagnosing and mitigating a large-scale bot attack, improving website security and performance through in-depth troubleshooting.

Cross-Department Collaboration
Worked closely with web development, marketing, and outreach teams to optimize digital strategies and enhance data-driven decision-making.

Achievements

ADVANCED UTM TRACKING SYSTEM IMPLEMENTATION

Designed and deployed a comprehensive UTM tracking system to monitor and analyze performance across all social media and paid advertising campaigns.

NOVA Website Redesign

Spearheaded a transformative initiative to redesign the NOVA website, elevating both the user interface (UI) and user experience (UX). Leveraged cutting-edge technologies and best practices to modernize the website but also position the college as a forward-thinking institution committed to delivering an exceptional digital experience.

campaigns & Outreach

UMI Data Dashboard Promotion

Advertising efforts drove 52% of total user traffic to the UMI Data Dashboard Tool achieving a 0.83% click-through rate (CTR) with 1,997 visitors and 65,449 impressions.

Enrollment growth

Assisted the Marketing & Enrollment Departments at NOVA with advertising efforts:

• Increase in CTR from 0.28% to 0.81%.

• Increase in CVR from 4.97% to 9.64%.

• 19.7% increase in Dual Enrollment Students

Portfolio

awards

2024 NOVA Spotlight Award 2024

Received the highest-level achievement award for leading the NOVA website redesign.

Maximizing impact

Advertising strategy

Strategic LinkedIn campaigns and Google Ads successfully increased traffic to the Urban Institute, expanding its digital reach and engagement. My data-driven approach optimized ad performance, resulting in higher visibility among key audiences.

Success In adaptability

Hybrid Learning

Implemented dynamic strategies and assisted with the migration of on-campus classes to hybrid services. There were extensive changes in the structure of how NOVA delivered education to students. This challenge brought new solutions in adaptability and offered more flexible learning options.

Campus Experience

NOVA’s Virtual tour

I played a pivotal role in our college's virtual tour initiative, not only contributing to project planning and execution but also serving as the spokesperson for the institution.

CONTACT

amanning03@gmail.com

571.261.0727

Education

Bachelor of Fine Arts (B.F.A.) in Animation and Multimedia Arts